For over 50 years, in over 50 countries, the Effie Awards have recognized the very best in marketing effectiveness. Only campaigns that make a real business impact are recognized.
Effie demands strong work. So we require strong judges.
The Effie Canada Jury is a diverse group of marketers from agencies, brands, media and academia. If you're passionate about Creative Effectiveness and are not easily pleased, we'd love to hear from you.
Judging provides you with an unmatched opportunity to see and understand how success works outside of the product/service categories you work on day-to-day. Participating as an Effie judge also provides an excellent opportunity to network with other industry leaders.
Judging for Effie Awards Canada 2024 takes place over two rounds from June 10–14, 2024 and July 8–19, 2024. Depending on the round, judging will either be virtual or in-person. More details will be provided if you’re selected to be a judge.
Judges receive cases across a range of categories. Judges evaluate all elements of an entry, written case and creative executions, on a stand-alone basis without comparison to other entries in the category. Each jury member reviews a unique set of cases. Scoring is done confidentially by each juror and each case is reviewed by multiple jury members. Round One judging starts with a total jury kick-off and information session on Monday, June 10, 2024 at 9:00am ET (follow-up sessions TBA) and takes place virtually the week of June 10th to 14th, 2024. Jurors judge their assigned cases on their own time during that week.
Finalists are judged against other finalists within their category, and like Round One, all elements of each case are reviewed and scored by multiple judges. Moderated discussion and debate with fellow jurors is part of the Final Round sessions. Final Round judging starts with a total jury kick-off and information session on Monday, June 24, 2024 at 9:00am ET (follow-up sessions TBA). Jurors are asked to pre-read their assigned cases prior to their session. Jury sessions are scheduled throughout July 8th to July 19th, 2024, are structured around categories and generally take four hours to complete. A judge may only participate in one Final Round session. Judging sessions are a mix of virtual and in-person events.
Gold winning cases are judged by a group of senior professionals tasked with determining which case has proven outstanding effectiveness. This session happens in-person the morning of Tuesday, October 22, 2024 in Toronto. Like in the Final Round, this session is scheduled for 4 hours and is a moderated discussion and debate. The Grand Effie winner is announced on Thursday, October 24, 2024.
Complete the form for Round One or Final Round judging below to submit your application.
Please Note: Only open to ICA member agencies and their clients. The needs of the Effie Selection Committee change on a rolling basis as we strive to create well-rounded juries that represent both client side and agency expertise across each discipline. For this reason, we cannot guarantee the acceptance of all judging applicants.