Effie Canada 2021

Effie Canada 2021 judging commences this week with 100 of the smartest marketers in Canada and beyond gathering to assess a record number of entries in Round 1  of the process.

Effie Canada 2021, which received more entries from brands and agencies than ever before, has brought together marketers from brands such as Tim Hortons, Unilever, American Express, SC Johnson, Danone, and RBC for the initial stage of judging. These leading industry figures are joined in the judging process by agencies including Ogilvy, Leo Burnett, Cossette and Sid Lee.

The Effie Canada 2021 jury is led by co-chairs Arthur Fleischmann, Group CEO Ogilvy & john st. and WPP Country Manager; and Susan O’Brien, Chief Brand & Customer Officer, Canadian Tire. To see the full list of judges, visit theica.ca/effie.

Entries that are successful in Round 1 will progress to the Final Round of Judging, where they will be scrutinized by the Final Round Jury set to be announced in the coming weeks.

Effie Canada 2021 jury co-chairs Arthur Fleischmann and Susan O’Brien said: 

Effie Canada is such a prestigious and important awards program because it amplifies the critical link, the clear cause and effect, between great creativity and effectiveness. It’s exciting to bring together such an amazing array of marketing and agency talent to reward the best in Canadian effectiveness following a record year in terms of entry levels.

The Canadian Creative Effectiveness Summit 2021

Effie Canada winners will be announced through September leading up to the Canadian Creative Effectiveness Summit. This virtual experience will allow viewers to learn the alchemy of effectiveness, and watch Effie Canada Grand Prix Live as the Gold-winning brand and agencies battle it out for the coveted Grand Effie.

The Canadian Rules of Effectiveness

New for 2021, Effie Canada has commissioned the world’s most respected authorities on advertising Effectiveness, Peter Field and Robert Brittain, to produce the Canadian Effectiveness Rules report. A deep-dive into Effie Canada data to exclusively uncover the uniquely drivers of marketing effectiveness in Canada.

To learn more about Effie Canada please email scott@theica.ca.

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