ICA creates thought leadership platform with The Globe & Mail Media Group

The ICA’s new partnership with The Globe & Mail Media Group allows member agencies exclusive access to publish thought leadership on the new ‘Report on Marketing’ online hub.

Created to promote the value of Canadian agencies to a discerning business readership, ‘Report on Marketing’ provides ICA members with a high-profile forum for thought leadership about topical business matters, & the transformational power of effective marketing.

“Report on Marketing delivers valuable insights & inspiration from agency thought leaders to readers of The Globe & Mail online,” says Scott Knox, president & CEO, ICA. “The ICA is proud to amplify its membership while promoting the merit of the Canadian agency sector in this new way.”

‘Report on Marketing’ is located on globelink.ca, The Globe & Mail Media Group’s new website. Serving as an online hub, it will provide a live archive for sponsored content as well as other editorials & ICA marketing research material.

ICA member agencies who would like to discuss contributing thought-leadership articles to ‘Report on Marketing’ should contact Scott Knox at scott@theica.ca or call 416 482 1396 x225

Here are some recent articles:

  1. https://www.theglobeandmail.com/business/adv/article-why-qualification-based-selection-is-the-ideal-process-for-hiring-an/
  2. https://www.theglobeandmail.com/business/adv/article-diversity-and-inclusivity-in-communications-a-part-of-canadas-dna/
  3. https://www.theglobeandmail.com/business/adv/article-diversity-and-inclusivity-in-communications-a-part-of-canadas-dna/
  4. https://www.theglobeandmail.com/business/adv/article-why-advertising-in-canada-is-so-unpopular/
  5. https://www.theglobeandmail.com/business/adv/article-why-advertising-in-canada-is-so-unpopular/
  6. https://www.theglobeandmail.com/business/adv/article-will-diversity-make-canada-a-creative-powerhouse/
  7. https://www.theglobeandmail.com/business/adv/article-what-marketers-need-to-know-about-generation-edge/
  8. https://www.theglobeandmail.com/business/adv/article-the-death-of-advertising-is-greatly-exaggerated/