IDEA Competition

'Decorative Abstract 2' is a digital artwork created by Métis artist Teresa Young.

Having made the Inclusivity, Diversity & Equity in Advertising (IDEA) a pillar part of the ICA’s work in 2017 it was important to see this initiative in action and in the work our industry delivers.

First launched in 2020, the IDEA Competition is an ICA initiative seeking world class marketing ideas that represent and involve diverse Canadian communities.  We know that the more diverse the minds involved in businesses and communication the more effective they will be.  Each year the ICA asks agencies and brands to produce a new campaign with the best entry winning a sizable media package to bring the ideas to life.

IDEA Competition 2021

Sid Lee and Cheekbone Beauty win 2021 Competition

ICA and Bell Media launch inaugural IDEA Competition

Bell Media and ICA Launch the Inaugural Inclusivity, Diversity and Equity in Advertising (IDEA) Competition with $1 Million Yearly Prize. Read more

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IDEA Competition 20021 Judges

Meet the 2021 Judges


Brands and their agencies should register to receive more information about entering the 2022 IDEA Competition in the form below or contact scott@theica.ca.

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