The ICA has $1 million of media, courtesy of Bell Media, available for a new campaign that shows Inclusivity, Diversity & Equity in Advertising (IDEA) in action.
In 2021, the IDEA Competition came to life thanks to the support of Bell Media. Seeking world class marketing ideas that represent and involve diverse Canadian communities, the industry was asked to step forward and step up. We know that the more diverse the minds involved in businesses and communication the more effective they will be, so each year the IDEA Competition asks agencies and brands to produce a new campaign with the best winning a $1m Bell Media package to bring the ideas to life.
Brands and their agencies should register to receive more information about entering the 2022 IDEA Competition in the form below or contact firstname.lastname@example.org.
Please note that this form is for registration for IDEA updates only.