Pitch Watchdog

Pitch Watchdog is our confidential service that enables agencies to report both negative & positive experiences with client pitches & throughout a client relationship.

Part of the ICA’s Amplify, Protect & Transform agenda, Pitch Watchdog provides a safe space to talk about good & bad cases of client practice in pitching, & has already proved successful in improving pitch processes including TD Bank, TTC, & Toronto Zoo.

We launched Pitch Watchdog after listening to the concerns of our member agencies but the platform is also open to non-members who wish to report a good or bad pitch experience.

Agencies have the option to provide information via the emails below or call the Pitch Watchdog line on 1 416 482 1396 x225

Pitch Watchdog is part of a wider program of ICA activity around client relationships, procurement & new business for more information contact Scott Knox (scott@theica.ca or +1 416 482 1396 x225.)

You can also email Pitch Watchdog at goodpitch@theica.ca or badpitch@theica.ca.


Links to news:

  1. Strategy
  2. Media In Canada
  3. Also, Full Page Ad in Globe & Mail for the launch