Effie Canada 2021

Effie Canada 2021

Juniper Park\TBWA and Canadian Women's Foundation pick up the 2021 Grand Effie.

Watch The 2021 Canadian Creative Effectiveness Summit


  1. The full summit
  2. The Alchemy of Effectiveness: A Focus on Canada presentation by Peter Field and Rob Brittain, hosted by Catherine MacLeod of ThinkTV
  3.  Interviews with the 2021 Gold winners
    1. Cossette and SickKids Foundation
    2. john st and no name
    3. Juniper ParkTBWA and Canadian Women’s Foundation
    4. Ogilvy and Dove (Unilever)
    5. Rethink and Science World
    6. Rethink and Kraft Dinner (Kraft Heinz)
    7. Zerotrillion and The Flowr Corporation

Download The Alchemy of Effectiveness Report

Effie Canada 2021 Finalists and Winners

Throughout September we announced the Effie Canada finalists and winners here, in the Globe and Mail newspaper and on The Message.

Effie Canada Jury

A collective of the brightest and most successful marketers from the best brands, agencies and academic institutions in Canada.

Robyn Adelson

EVP, Strategy and Creative, Weber Shandwick

Jay Chaney

Partner & Chief Strategy Officer, Broken Hear Love Affair

Jeff Dack

CEO, Wunderman Thompson Canada

Penny Hicks

The Globe and Mail

Susan Irving

CMO, Kruger Products

Derek Joynt

EVP/GM, The Mars Agency

Mike Leslie

Partner, President, Full Punch

Ali Leung

Head of Marketing, Shopify

Catherine MacLeod

President and CEO, Thinktv

Tara Powadiuk

CMO, Volvo Canada

Jared Stein

President and CEO, The Hive

Tricia Allen President, m/Six Canada
Laura Baehr VP Marketing, thinkTV Canada
Allison Ballantyne Client Service Director, john st.
Lesley Bedard VP Director Of Strategic Planning, Juniper Park \ TBWA
Yanick Bedard VP, Head of Strategy, Sid Lee
Karl Bonar Head of Digital, Toyota
Therese Brisson President and CEO , Alpine Canada Alpin
Josh Budd Chief Creative Officer, Citizen PR
Marie-Lise Campeau Chief Client Officer, Ogilvy
Allison Carr VP Network & Multiplatform Marketing , Corus
Karine Courtemanche CEO, PHD and Touché
Nick Cowling Global President, Citzen Relations
Laura Cutsey Group Director, Coca Cola North America
Natasha Dagenais SVP, Head of Account Management, Leo Burnett
Jeffrey DaSilva Executive Creative Director, Sid Lee
Lori Davison Chief Marketing and Communications Officer , Royal Ontario Museum
Lauren Dineen-Duarte VP and head of corporate affairs and communications, AMEX
Kevin Flynn SVP, Strategic Planning Lead, Wunderman Thompson
Hilding Gnanapragasam Director, Broadcast Creative , Rogers
Tracy Gonzalez, VP, Managing Director VP, Managing Director, Rain43
Victoria Gray Head of Strategic Services, Wasserman
Cheryl Grishkewich Vice President, Control Brand Marketing, Loblaw Companies Ltd.
Mark Harrison Founder, T1 Agency
Lori Hatcher Head of Marketing , Truss Beverages
Alyssa Huggins VP, Brand & Integrated Marketing, The Princess Margaret Cancer Foundation
Peter Ignazi CCO, Cossette
Amanda Jones Chief Strategy Officer, McCann Canada
Max Keane Head of Strategy, Cossette
John Killam CEO, Ogilvy
Rob Levy President, Brandfire
Matt Lewis President, Momentum Worldwide
Caroline Losson Chief Marketing Officer, CCM hockey
Melody MacPherson President, LPi Group
Christine Maw Chief strategy Officer, TAXI
Kyle Millar Head of Marketing , SodaStream Canada
Brandon Moonsawmy Head, Client Strategy, Bell Media
Tom Newitt VP Marketing A&W, A&W Canada
Rena Nickerson General Manager, SodaStream
Meghann O’Hara-Fraser Director, MLSE
Kristie Painting CEO, Wavemaker Canada
Lynne Piette VP Marketing, VW Canada
Robin Powell Senior Director, Marketing, LG Electronics Canada, Inc.
Dustin Rideout Chief Strategy Officer, the Hive
John Rocco VP of Marketing, Scotiabank
Ania Russocki General Manager, Pigeon Brands
Eva Salem Vice President, Strategic Marketing, Canadian Tire Corporation
Lourdes Seminario Sr. Marketing Director, PepsiCo
Carolyn Shaw President & Chief Creative Officer, Humanity
Matt Shoom-Kirsch COO, TAXI
Amanda Shuchat Managing Director, The Colony Project
Ben Tarr President, Leo Burnett
Sarah Thompson CSO, Mindshare
Dori Tunstall Dean, Faculty of Design, OCAD University
Grace Warren AVP, HNW Strategy & Experience, IG Wealth Management
Morgan Watt Managing Director, Vancouver, Media Experts
Robin Whalen President and CEO, Church+State
Sherryl Woodward Gr. Director, NA - End to End Experience and Design, Coca Cola North America
Rob Woyzbun Partner, COO and Director Media Research & Strategy Integration, Vector Media
Cass Zawadowski ECD Creative Lead , Wunderman Thompson

Vickram Agarwal Partner & Managing Director, Black Rock Marketing Group
Grace Ahlberg SVP, Business Insights & Analytics, MediaCom
Andrea Arient Digital Effectiveness Manager, Ryerson University
Jon Banack Creative Director, Ontario Cabinet Office
Ira Baptiste EVP, Managing Director, Brandfire
Michele Beaulieu Sr. Media Manager, Canada, Subway
Martin Beauvais Partner, Creative, Open
Lesley Bedard VP Director Of Strategic Planning, Juniper Park \ TBWA
Shira Bell Director, Marketing Communications , Tim Hortons
Rafik Belmesk VP Planning, Taxi East, TAXI
Stephane Berranger Marketing Director, Metro
Derek Bhopalsingh Vice President, Precision Marketing & Data Sciences, Wavemaker Canada
Peter Bolt EVP, Head of Camps Collective , Camp Jefferson
Andy Braunston Vice Persident, Strategy & Content, Wavemaker
Andrew Butts Head of Client Strategy, Neo Media World (Mindshare)
Heather Cameron Senior Manager, Brand Marketing, Doordash Canada
Pranav Chandan Marketing Director, Beauty & Personal Care, Unilever
Anne-Claude Chenier Vice Preseident, Creation , Cossette Montreal
Boris Cho Managing Partner, Senior Director, Strategy, Midas Exchange, WPP
Imran Choudry Partner, Vice President, T1 Agency
Rodrigo Coelho Strategy Director, Momentum
Marilyn Cresswell Professor, Advertising & Strategic Brand Planning, Humber
Lizzie Dabous Managing Direct, Head of Strategy, TAXI West
Rob Daintree Director, Marketing , WestJet
Kris Davis SVP Planning & Strategy, Media Experts IPG Inc
Claire De Marco Associate Creative Director, Experience Diamond
Joe Dee Managing Partner, Gene (v7)
Matt Devlin Managing Director - Marketing Science, PHD Media
Mo Dezyanian President, Empathy Inc.
Claudia Dostal AVP, Mass Affluent Strategy & Experience, IG Wealth Management
Elizabeth Dubejsky Brand Director , Procter & Gamble
Axel Dumont President, Cossette Media Montreal
Mak El Kattan Group Strategy Directors , Anomaly
Veronica Engelberts President, Vector Media Canada, Vector Media
Tanis Feasby VP, Brand & Marketing, Wealth Management, RBC
Jennifer Frees Senior Vice President Business Development , Toronto Region Board of Trade
Aviva Frenkel VP Director Of Strategic Planning, Juniper Park \ TBWA
Angie Genovese Managing Director, Client Business, phd canada
Umar Ghumman VP Strategy and Experience , Wunderman Thompson
Leslie Golts Sr Global Marketing Engagement lead , Unilever
Kelly Graham Sr Director Marketing , Labatt/Anheuser Busch In-Bev
Melissa Graham Senior Vice President + Deputy Head of Client Experience, Weber Shandwick
Robin Hassan Director, Integrated Marketing & Digital Transformation , Unilever
Shawna Hayman VP Business Lead, Cossette Toronto
marlene Hins Vice-Présidente Marketing et Innovation, Lassonde
Barrett Holman Senior Director, Mosaic
Brittany Hull Vice President, Marketing, Earth's Own
Armin Huska Global Head of Media & Agencies, Royal Bank of Canada
Sam Hutchison Sr. Manager, Agency, Media & Partner Management, BMO
Siddharth Khanna Strategy Director, TAXI
Kristina Koprivica Corporate Marketing Director, Kruger
Zain Ladha Client Partnerships Director, BuzzFeed
Roger Lambo VP Sales and Marketing, SAMA Advertising
Ryan Laquerment Strategy Director, Sid Lee
Brock Leeson Vice President, Digital Media , Jungle Media
Robin LeGassicke Managing Director, Digital , Cairns Oneil
Brenda Lyons Brand & Marketing Manager, Affinity Credit Union
Alan Macdonald COO, Performance Marketing, Diamond Integrated Marketing
Ola Machnowski Director, Sales strategy and eCommerce, Hershey
Bronwyn Mackay Creative Director, Wasserman
Kyle Marancos Director of Marketing & E-Commerce, The Very Good Food Company
Craig Markou VP, Creative Director, The Mars Agency
Kate Marshall VP Client Service & GM , DAY COMMUNICATIONS
Kelly McNeil Sproxton VP, Marketing, Vancity
Shez Mehra Partner, CMO, Audio Branding
Kieran Miles SVP, Strategy, MediaCom Canada
Zemina Moosa Executive Vice-President, Head of Account Services, Sid Lee
Katie Muir Senior Vice President, The Colony Project
Andrew Mushjng Manager, Marketing Excellence, Hershey Canada
Jessica Myers Director of Communications, AMEX
Melissa Nemec Sr. Manager, Key Partnerships & Marketing, Scotiabank
Rena Nickerson General Manager, SodaStream
Heather Nobes Sr Director Marketing & Sponsorships, Visa
Rebecca Orellana AVP Marketing, League Healthcare
John Pankert Group Strategy Director, Sid Lee
Andrew Parsons Creative Group Head, Church+State
Julie Patrick Director of Strategy, Cossette Vancouver
Karen Pearce President, McCann West
Kevin Pfuhl SVP Managing Director, Commonwealth//McCann
Dan Pilas Head of Retail Sales & E-Commerce, SC Johnson Canada
Leah Poulton Director, Brand and Content, Destination BC
Brian Quittenton Associate Creative Director, Cossette Vancouver
Bill Ramsammy Director, Brand and Marketing Communications, Canada Pension Plan Investment Board
Joshua Richards Director, Creative Technology, john st.
Diane Ridgway-Cross SVP, Business Strategy & Development, McCann Worldgroup Canada
Ryan Roberts VP, Strategy, Leo Burnett
Maureen Romansky Senior Marketing Director, Premium Chocolate North America, Ferrero
Liz Rose Group Account Director, The T1 Agency
Caroline Roux Associate professor of marketing, Concordia University
Connor Scallon Director of Strategy and Business Solutions, Rain43
Chelsea Siler Senior Strategist, Marketing and Research, BC Securities Commission
Robyn Smith VP, General Manager, Cossette Vancouver
Jennifer Stack Director of Social Media / Program Lead at Miami Ad School, Miami Ad School
Dave Stevenson SVP Creative Director, Diamond Integrated Marketing
Arthur Sylvestre Director of Media, Digital and Partnerships, Danone Canada
David Synyard Strategy Director, TAXI
Guybrush Taylor Executive Strategy Director, Camp Jefferson
Nancy Thomas VP, Brand – Rogers & Fido, Rogers
Emma Toth President Taxi East, TAXI
Bonny Van Rest VP, Strategy, The T1 Agency
Krisztina Virag Head of draftLine YYZ (Labatt Canada), AB Inbev
Mike Wiles Strategy Director, Ogilvy
Devon Williamson Founding Partner, Creative, Berners Bowie Lee
Jess Willis Creative Director , John st
Lindsay Wilson Director, Content, Influencer, Media Partnerships, MediaCom Canada
Kenneth B Wong Professor of Marketing, S.J. Smith School of Business, Queen’s University
Hilary Woods Director, Marketing, CIBC
Helena Yoon Creative Director, Pigeon Brands
Becca Young SVP, Creative & Strategy, Weber Shandwick

Steering Committee

Effie Canada Sponsors

Effie Canada 2022

Effie Canada 2022

GUT Agency & Tim Horton’s pick up the 2022 Grand Effie with Timbiebs Campaign. Tim Horton’s Takes Marketer of the Year and Rethink announced Agency of the Year