Writing Award-Winning Case Studies 2023

Writing Award-Winning Case Studies 2023

Don't let a poorly written case study rob you and your client of the effectiveness award you deserve!

About this Event

Every year, agencies make significant investments in time and money to submit their best work to important awards shows like the Effies. And, every year, great work gets overlooked by the judges because of poorly written submissions.

Don’t let your agency be one of the casualties this year. Instead, join us for a six-hour workshop over two days on how to craft the perfect case study.

You’ll discover:

  • Easy and accessible techniques for capturing your compelling story
  • The best method to develop a winning content strategy
  • How to add "irresistibility” to your case studies and eliminate verbal "turn-offs"

Plus, you’ll have a chance to apply what you learn right away and get just-in-time feedback from both the workshop leader and your peers to make this year’s awards submissions shine.

Don’t let your effective results, inspiring insights and engaging creative succumb to bad writing. Get the recognition (and the hardware) you deserve!

Who should attend:

This workshop is ideal for anyone responsible for writing winning award cases at their agency. This is for senior level staff from any department.

This is a 6-hour workshop broken out into 2 sessions of 3 hours each happening on Wednesday, November 15th & Thursday, November 16th, 2023. This allows attendees an opportunity to work on their case study the evening of the 15th for presentation and trainer/group feedback on the 16th.


Bring Your Own Case Study! Each person or agency team should have a case study that they want to work on during the workshop. This is a hands-on session so be prepared to share with your peers.


Detailed agenda available on request. Contact

ICA Education Centre Opens & Breakfast is served: 8:30 AM ET each day.

Workshop begins promptly at 9:00 AM ET each day.

This is a 6-hour workshop that has been broken out into 2 sessions of 3 hours each. This allows attendees an opportunity to work on their case study the evening of the 15th for presentation and trainer/group feedback on the 16th.

BONUS: Day 2 starts with an in-depth review of common Effie entry errors and how to avoid a possible disqualification. Presentation and Q&A hosted by Leah Power and Scott Knox.


ICA Members & their Clients: $1,045.00 + HST
Non-members: $1,500.00 + HST

Book Now


This is an in-person session. Come to the ICA Education Centre at 3002 - 2300 Yonge Street (30th floor), Toronto, ON M4P 1E4 (at the corner of Yonge & Eglinton - yes, still ongoing LRT construction!).

Interested in sending a group from your agency? Connect directly with Leah Power Minimum registration required for workshop to proceed.

About the workshop leader:

Jody Sutter is a new business expert who specializes in working with agency leaders to make authentic, persuasive, and compelling pitches to their ideal clients.

She’s written plenty of terrible case studies in her time. But, through hard work, trial and error and a deep appreciation of the power of the written word, she’s developed a formula that anyone can apply to turn their writing from a liability into an asset. wins. She learned the hard way, but you don’t have to.

She started her consultancy, The Sutter Company, after more than two decades of running business development teams for agencies, large and small and spanning a diverse list of disciplines. They’ve included R/GA, OMD, Havas Media and The VIA Agency.

Jody frequently speaks at leading industry events around the world such as INBOUND, the ICA’s Agency Transformation Summit, The Drum’s Pitch Perfect new business conference, and the 4As Learning & Development program.

You can learn more about her and her company at