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The $1 million IDEA Competition

The $1 million IDEA Competition

How much would $1 million of Bell Media space impact your brand in showcasing inclusivity, diversity, and equity in your advertising? Well, that’s exactly what’s up for grabs for the best new creative idea out there.

The ICA has $1 million of media, courtesy of Bell Media, available for a new campaign that shows Inclusivity, Diversity & Equity in Advertising (IDEA) in action. 

In 2021, the IDEA Competition came to life thanks to the support of Bell Media.  Seeking world class marketing ideas that represent and involve diverse Canadian communities, the industry was asked to step forward and step up.  We know that the more diverse the minds involved in businesses and communication the more effective they will be, so each year the IDEA Competition asks agencies and brands to produce a new campaign with the best winning a $1m Bell Media package to bring the ideas to life.

The Latest

Previous Competitions

2023 – Newcomers to Canada

2022 – Canadian 2SLGBTQ+ Communities

2021 – Canadian Indigenous Communities


Brands and their agencies should register to receive more information about entering the 2022 IDEA Competition in the form below or contact scott@theica.ca.


Please note that this form is for registration for IDEA updates only.

I consent to receiving information from the Institute of Canadian Agencies, your information will never be shared with third party organisations.